Privacy Policy
and how we use your cookies
This privacy policy explains how Simplybright ("we", "us", "our") collects, uses, and protects your personal data when you use our website or receive dental care from us.
We comply with UK GDPR and the Data Protection Act 2018.
We comply with UK GDPR and the Data Protection Act 2018.
Data Controller
Simplybright
37 Redstone Hill, Redhill RH1 4AW
Email: lowcroftdental@simplybright.co.uk
Telephone: 01737 761130
37 Redstone Hill, Redhill RH1 4AW
Email: lowcroftdental@simplybright.co.uk
Telephone: 01737 761130
What Personal Data We Collect
- Name, Date of Birth, Address, Email, Telephone
- NHS number (where applicable)
- Other information that you provide to us via our website or third-party platforms (e.g. by completing our online forms or chatbot requesting any of our services)
- Website form submissions
- Appointment or treatment enquiries
- Employment /job information (where relevant e.g. if you are applying for a job with us)
Clinical Data:
- Medical and dental histories
- Clinical records, X-rays, scans, photographs
- Treatment plans and consent
- Appointment history
- Health-related information is processed with additional safeguards.
Website & Chatbot:
- Form submissions
- Enquiries
- Chatbot messages
- NHS number (where applicable)
- Other information that you provide to us via our website or third-party platforms (e.g. by completing our online forms or chatbot requesting any of our services)
- Website form submissions
- Appointment or treatment enquiries
- Employment /job information (where relevant e.g. if you are applying for a job with us)
Clinical Data:
- Medical and dental histories
- Clinical records, X-rays, scans, photographs
- Treatment plans and consent
- Appointment history
- Health-related information is processed with additional safeguards.
Website & Chatbot:
- Form submissions
- Enquiries
- Chatbot messages
How We Use Your Data
- Provide dental care
- Respond to enquiries
- Send reminders
- Improve services
- Marketing (with consent only)
- Respond to enquiries
- Send reminders
- Improve services
- Marketing (with consent only)
Lawful Basis
- Healthcare provision
- Contract
- Legitimate interest
- Consent
- Legal obligation
- Contract
- Legitimate interest
- Consent
- Legal obligation
Sharing Information
- Healthcare professionals
- NHS and authorities
- Labs and insurers
- IT, hosting, chatbot providers
- NHS and authorities
- Labs and insurers
- IT, hosting, chatbot providers
Data Retention
- Patient records: clinical care records
- 11 years or until the patient is 25- whichever is longer
- Finance related records - 2 years
- PR form - 2 years from the end date of the course of treatment
- Enquiries: up to 24 months
- 11 years or until the patient is 25- whichever is longer
- Finance related records - 2 years
- PR form - 2 years from the end date of the course of treatment
- Enquiries: up to 24 months
Cookies
Used with consent via cookie banner.
Security
Secure systems, restricted access, backups.
Call Recording
We record some of our telephone calls for several reasons:
- Providing evidence of a transaction
- Ensuring compliance with regulatory obligations
- Ensuring quality standards or targets are being met
- Prevention or detection of crime
- Training purposes
- Quality Monitoring
- During the Covid-19 pandemic, triaging and consultations have largely been carried outover the telephone where possible to reduce the volume of patients entering thepractice
- Providing evidence of a transaction
- Ensuring compliance with regulatory obligations
- Ensuring quality standards or targets are being met
- Prevention or detection of crime
- Training purposes
- Quality Monitoring
- During the Covid-19 pandemic, triaging and consultations have largely been carried outover the telephone where possible to reduce the volume of patients entering thepractice
Your Rights
- Access
- Correction
- Erasure
- Restriction
- Portability
- Withdraw consent
- ICO complaint (ico.org.uk)
- Correction
- Erasure
- Restriction
- Portability
- Withdraw consent
- ICO complaint (ico.org.uk)
Contact
Simplybright
37 Redstone Hill, Redhill RH1 4AW
lowcroftdental@simplybright.co.uk
01737 761130
37 Redstone Hill, Redhill RH1 4AW
lowcroftdental@simplybright.co.uk
01737 761130
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Simplybright.If you believe that any information we are holding on you is incorrect or incomplete, please write or email to anyone of our branches as soon as possible. We will promptly correct any information found to be incorrect.
Updated
08/04/2026
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